Dobbies, a prominent garden chain, appoints Phil Thomas as its newest chief marketing officer. With a wealth of experience spanning over three decades in marketing, Thomas assumes responsibility for steering all customer and marketing initiatives, fostering engaging communication, and enhancing customer experiences. His role encompasses leadership of teams overseeing marketing activities, brand innovation, digital and in-store customer experiences, seasonal campaigns, and events.
Dobbies, a prominent garden chain, appoints Phil Thomas as its newest chief marketing officer. With a wealth of experience spanning over three decades in marketing, Thomas assumes responsibility for steering all customer and marketing initiatives, fostering engaging communication, and enhancing customer experiences. His role encompasses leadership of teams overseeing marketing activities, brand innovation, digital and in-store customer experiences, seasonal campaigns, and events.
Formerly serving as the chief marketing officer at Costa Coffee for three years, Thomas brings valuable insights gained from previous roles at Greene King, Reckitt Benckiser, and Procter & Gamble. Dobbies' CEO, David Robinson, expresses confidence in Thomas's ability to reinforce the brand's focus on garden living through strategic marketing endeavors. Robinson highlights Thomas's extensive knowledge of UK retail and product marketing as instrumental in advancing Dobbies' overarching strategy.
Additionally, Dobbies bids farewell to Louise Niven, its customer director, as she embarks on maternity leave. Robinson acknowledges Niven's significant contributions during her ten-year tenure, particularly her leadership in marketing, brand building, award-winning campaigns, and the exponential growth of the loyalty scheme. Niven's departure marks a transition within the company's leadership landscape as it continues to pursue its growth objectives under Thomas's stewardship.
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